Bachelor's Degree in Communication Arts

A communication arts major stresses the diversity of human communication. Required courses for this communications degree have been selected to give you a foundation in most of the key areas of communication research today, while elective options allow you to focus on specific communication areas, such as mass communication or rhetoric. Our B.A. and B.S. in communications classes are small enough to allow you a chance to really get to know your classmates and your teachers. Most classes average around 15 students.

Beyond the classroom, opportunities are available for practical experience for credit through forensics, broadcasting practicum or professional internships. Our Digital Media Studio and radio station (WCCR) provide hands-on experience in the production of original programming for the university and the community. Bachelor’s degree in communications students can also gain valuable journalistic experience through involvement with our campus newspaper, The Patriot. You may also choose to participate in Cumberlands’ nationally recognized speech and debate team (affiliated with the National Speech Fraternity Pi Kappa Delta).

The fields of business, law, medicine, education, government, media, public relations, advertising, arts and entertainment, social and human services, technology, industry, international relations, and negotiations all welcome students who major in communications. The ability to communicate ideas clearly and convincingly is a key to success in any field.

What Can I Do With This Communications Degree?

Students earning their communications degree learn about all aspects of human communication through a diverse series of classes, including Interpersonal Communication, Introduction to Mass Media, Introduction to Public Speaking, Interviewing, Small Group Communication, Communication Criticism and Communication Theory.  Students further refine their degree through elective hours in courses such as Introduction to Television Production, Argumentation and Debate, Television Journalism, and Film History.

We also offer an Internship Program, which allows students to earn credit for real-life on-the-job training in radio, TV, public relations and journalism.

Many students who major in communications learn about broadcasting through participation with our Digital Media Studio and our campus radio station, WCCR. Students can also sharpen their journalistic skills through participation with our campus newspaper, The Patriot. We also have a very active program in intercollegiate Debate and Individual Events, with students competing at the state, regional and national levels. Our program is currently the top-ranked program in the state of Kentucky.

Overall, our goal is to prepare bachelor’s degree in communication arts students to become effective and ethically responsible communicators who can design, express, interpret and evaluate messages in a variety of contexts, including social, political and career settings. Many of our graduates find work in the fields of broadcasting, journalism, education and business.